Comprehensive marketing for a real estate agency
a system, not scattered contractors
For real estate agencies
A strong agency usually already has everything: social media, ads, a website, the owner's personal brand. The problem is not a lack of marketing — it is that marketing lives in pieces, and the owner has to assemble them into a system every morning, by hand. We turn those pieces into a single architecture: positioning → content → traffic → funnel → sales → analytics.
We have been working with real estate agencies worldwide since 2013. Our clients' websites reach 50,000 visits a month, with over 1,000 purchase inquiries.
Marketing diagnostics
Leave your contact — we will show where quality leads are being lost
The problem
Sound familiar?
- Leads come in, but quality fluctuates: you get "tourists with questions" instead of buyers with budgets.
- Social media looks great but is not connected to sales. Content fills the feed instead of leading to a deal.
- Less experienced competitors look stronger and more confident in digital — and, crucially, they sell.
- No analytics: it is unclear which channel brings quality leads and which burns the budget.
- Everything depends on the owner. Leaving for two weeks without a dip is impossible.
This is not a problem of any single channel. It is the absence of an architecture that connects channels to each other and to the sales team.
Self-check
10 questions for your marketing
Answer honestly "yes" or "no" — the result will show where you are losing money.
Leads come in, but their quality fluctuates month to month?
Social media lives apart from sales — content does not lead to deals?
You do not know exactly which channel brings buyers and which burns budget?
Weaker competitors look stronger and more confident than you in digital?
All marketing depends on you — leaving for two weeks without a dip is impossible?
The first reply to a new lead takes more than 15 minutes?
Contractors report reach and impressions instead of leads and deals?
You have no single monthly report across all channels?
Your client base is not segmented — no email campaigns or retargeting on it?
Your agency's positioning is no different from dozens of competitors?
Your marketing effectiveness
100 out of 100
"Yes" answers: 0
The system
What we build
What sets you apart from dozens of agencies on the same market. Without it, any advertising brings cold leads: people do not understand why you, and the sales team drowns in spam and leads who want a budget option a year from now.
Material that builds expertise and shortens the deal cycle instead of just filling the feed. The client arrives with trust already in place, not "from zero".
PPC, paid social, SMM, YouTube, SEO — connected to each other, not run by separate contractors. Every channel knows its role and its metric.
The path from first touch to deal: lead capture, funnel nurturing, initial qualification by AI bots, first-response speed, unified processing scripts. Most often, money is lost at one of these stages.
One clear report: which channels bring buyers, where the budget burns, how the sales team performs. In the morning you see the picture in 15 minutes instead of assembling it from five dashboards and three contractors.
Individual proposal
Leave a request — we will show how these five layers look for your agency
Approach
The brand voice stays yours
A system does not mean faceless marketing. Your personal brand and expertise are the main asset in modern marketing, and we amplify them instead of replacing them with an averaged "AI voice".
You remain the face of the company; we take the daily grind of assembling it all into one whole off your shoulders.
The difference
Why this is not "just another contractor"
If you have been burned by contractors before, that is a normal reaction, not paranoia. One sold beautifully but delivered no results, another sent reach reports with no sales, a third shut down in three months. Freelancers — let's not even go there :) We work differently:
Diagnostics, not a package
We start by analysing your business, not by selling a ready-made package.
Reports in leads and deals
Reach and impressions are not a result. We report what brings money.
We know real estate mechanics
Deal cycle, cost per lead, resale vs new-build, the differences between Turkey, the UAE and Europe.
One partner, one manager
Instead of a carousel of executors — all communication on every question in one window.
Services
What we do
Diagnostics & positioning
We audit your marketing and define the edge that sets you apart from competitors.
Websites & landing pages
Property catalogue website and landing pages for exclusives and ad campaigns.
Content system
Social media and YouTube tied to the funnel: content leads to enquiries, not just the feed.
PPC & paid social
Segmented campaigns with angles and warm-up, look-alike audiences from your base.
SEO
A source of enquiries that does not switch off with your ad budget.
AI qualification bot
Talks like a human, knows the market and your inventory — qualifies every enquiry.
Leads in your CRM
Capture, qualification and handling of every enquiry in your CRM.
End-to-end analytics
All channels in one report: what brings buyers, where budget burns.
Directions
What we offer
The full cycle in one team — no need to assemble contractors piece by piece:
We build websites for agencies and developers with property catalogues in your buyers' languages. Fast loading, convenient search, forms that do not lose leads.
Dedicated pages for residential complexes, exclusives and ad campaigns — one offer, one target action.
We bring the website to the top of Google for commercial queries. A lead channel that does not switch off with the ad budget.
Google Ads for hot demand — people already searching for property. We optimise to a target inquiry, not a click.
Meta (Instagram/Facebook) by segments and psychological angles. 15+ creatives at launch, constant testing, inquiries qualified by an AI bot.
Running Instagram and Facebook: expert and news content that leads the follower to an inquiry instead of just filling the feed.
A trust channel: property tours and market breakdowns. The viewer warms up on expertise and arrives with a decision already made.
A channel for the warm base: news on residence permits, taxes and the market keep the audience close until they are ready for a deal.
Short videos for reaching new audiences and brand awareness.
Campaigns to your base: we bring old contacts back into dialogue and lead them to a deal.
Video production
Our own film crew in Alanya: property tours, drone footage, videos for ads and social media.
Positioning, visual identity and tone of voice — so the buyer can tell you apart from dozens of competitors.
AI bots and lead nurturing
The bot replies instantly 24/7, qualifies inquiries and passes target ones to managers. Strengthens the sales team, does not replace it.
All directions in one strategy with shared analytics — one partner and one manager instead of a carousel of executors.
Results
Results
These numbers come from systematic work, not from "pressing the button". Plus competitive websites with unique design that load in a couple of seconds.
2013
working with real estate marketing worldwide since then
×5.5
client's organic traffic in ~2 years — the public Profit Real Estate case
100+
target leads per month — a stable flow from the second month
12
countries where we have delivered 100+ projects
Clients
Our clients and work
Working projects speak louder than words. Below are some of the clients we work with right now: what we do and where to see it.
Profit Real Estate
real estate agency, Alanya
Over 3 years of work. We run the website, SEO, PPC, YouTube, Telegram, social media, video production and lead analytics. Result from the public case: organic traffic ×5.5, +11% orders from PPC.
Nordic Property
property developer, Alanya
We run SEO, social media in Russian and English, YouTube, paid social and video production.
Altop Real Estate
real estate agency, Alanya
We run SEO, PPC, YouTube and video production. The YouTube channel has 30,000+ subscribers and ~55,000 organic views a month; viewers move from videos into the agency's messengers.
Plus Investment
developer and investment company, Alanya
We built a multilingual website; we run Meta ads (RU/TR/EN), PPC with a quiz landing page, YouTube and social media.
Queen of Sands
boutique premium real estate agency, Dubai
We built the website; we run paid social, social media, video production and lead reporting.
Every client receives a written monthly report for every channel — with numbers, not with "reach is growing".
Pricing
What it costs: channel benchmarks
Numbers from Art-Sites' experience in the Turkey and Dubai real estate markets, 2026. We give an exact calculation for your market and segment after diagnostics.
| Channel | Benchmark | Conditions |
|---|---|---|
| Meta ads | incoming inquiry €10–15; target lead €50–70 | budget from €1,500/month (the algorithm needs ~€50 a day to learn), 15+ creatives at launch; inquiries are qualified by an AI bot |
| PPC (search ads) | target inquiry ~€150 | pays off with property price from ~$150,000 |
| SEO | 10–20 leads a month with no ad budget | the effect builds up over months, but does not switch off with the budget |
| YouTube | a trust channel: subscribers → views → messenger conversations | the viewer arrives already trusting the expert — but this is not direct lead-gen |
A €50–70 target lead is the result of a system: channel synergy, constant creative testing, industry knowledge, audience avatars and different psychological angles. It is not "pressing the button".
And an honest boundary: if a target lead costs more than €200, the channel works poorly. We retune or switch it off instead of hiding it behind a pretty report.
Calculator
Lead flow calculator
Move the budget slider — we will show how many incoming inquiries and target leads paid social delivers with systematic work (Art-Sites' real estate market experience, 2026).
On smaller budgets the Meta algorithm cannot learn — start from €1,500
incoming inquiries per month
target leads per month
This calculation is a benchmark based on Art-Sites' experience (2026), not an offer. We give an exact forecast for your market and segment after diagnostics.
First 90 days
The first 90 days
We analyse positioning, channels, the funnel and lead quality. We immediately fix what loses money today: first-response speed, form spam, leads lost in the CRM.
We relaunch or launch channels: creatives, keywords, content plan. We connect an AI bot for initial qualification — managers receive only target leads.
We connect channels to each other and to the sales team. We set up a single report: which channels bring buyers, where the budget burns. We set interim goals for the next 30/60/90 days.
The first 90 days under control
A written report for every direction, every month. Leave a request — we will show how it works
FAQ
Frequently asked questions
An SMM specialist is the person who publishes. They are not responsible for positioning, channel connection and the funnel. We add architecture on top of what you already have and connect content to sales.
Most often each contractor worked on their own piece — ads, the feed, the website — but nobody assembled it into a system. We start with diagnostics and take responsibility for the whole lead journey, not one channel.
Word of mouth works and stays. But it does not scale: you cannot control its volume. A marketing system does exactly what word of mouth cannot — it delivers a predictable flow of leads.
Part of the effect is immediate: clean leads, response speed, analytics. Positioning and content gain momentum in 2–4 months. At diagnostics we will tell you right away what will bring results fastest in your case and on your market.
No. We work at the owner level and keep a premium tone. Your brand is built for clients with deals worth hundreds of thousands of euros, and the presentation stays accordingly.
We name the price after diagnostics, when the scope and goals are clear. We do not sell a package blindly — first we analyse your business.
From Art-Sites' experience in 2026: from Meta ads — €50–70 with systematic work; from PPC, a target inquiry is around €150. If a target lead costs more than €200, the channel is set up poorly — it needs retuning, not a bigger budget.
From €1,500 a month: the Meta algorithm needs about €50 a day to learn — on smaller amounts it never leaves the test phase. For launch we prepare 15+ creatives for different segments and angles.
Most often the problem is processing, not traffic. A reply that takes longer than 15 minutes cuts the lead's value by 50–80% (Art-Sites' experience). The deal cycle in Turkey has grown from 3–6 to 9 months — the funnel must guide the person all that time, not drop them after the first call. We test processing with mystery shopping and give the sales team feedback.
No. The bot strengthens the sales team rather than replacing managers: it replies instantly at any time, asks the first questions and filters out non-target inquiries. Managers receive already qualified leads and do what humans do best — close deals.
No. Our main markets are Turkey and Dubai, with 100+ projects in 12 countries overall. We account for market differences: deal cycle, cost per lead and buyer behaviour in Turkey, the UAE and Europe.
In short
In short
— Real estate agency marketing works as a system: positioning → content → traffic → funnel → analytics.
— A target lead from Meta ads is €50–70; from PPC a target inquiry is ~€150 (Art-Sites' experience, 2026).
— Paid social makes sense from €1,500/month; SEO brings 10–20 leads a month with no ad budget.
— A reply slower than 15 minutes cuts lead value by 50–80% — processing matters as much as traffic.
— 100+ projects in 12 countries since 2013; our clients are agencies and developers in Turkey and Dubai.
Agency marketing diagnostics
We will analyse your positioning, channels and funnel — and show where leads are being lost. No pressure and no upfront payment
What types of services are you interested in?
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Individual offer
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