TikTok for real estate developers and agencies
We run TikTok for real estate developers and agencies in your brand voice: short videos about properties and the market for broad, international reach — without the “dances.”
Turnkey TikTok
We run TikTok for developers and real estate agencies in the brand's own tone: short videos about properties and about the market, built for broad and international reach. TikTok gives the cheapest wide reach there is and puts properties in front of an audience you will not find on other networks. But in real estate the presentation matters: a short film about a property and a market, yes; dancing to trends, no.
Short videos do not work on their own but as the top of the funnel: the people they interest are taken into the account, onto the website and into an enquiry. We film in series — one shooting day covers TikTok, Reels and Shorts at once. Paid promotion of the clips is separate, under paid social for real estate.
Art-Sites is a full-cycle marketing agency: since 2013, 100+ projects in 12 countries, with experience taking agencies and developers to the top of search across different regions.
Let's find the format for your properties
We reply within 30 minutes during business hours
What's included
What running TikTok includes
A STRATEGY FOR THE PLATFORM
We work out what in real estate lands in short form and delivers reach without costing the brand its status.
FILMING AND EDITING VERTICAL VIDEO
Properties, views, before-and-after, district breakdowns and facts about the market — filmed in series rather than one clip at a time.
TIKTOK, REELS AND SHORTS
We adapt the video across platforms: one shooting day covers several channels at once.
TRENDS IN THE BRAND'S TONE
We use trends where they fit — without a cheap look or dancing to someone else's format.
ANALYTICS ON REACH AND CLICK-THROUGHS
We look not at views but at click-throughs to the account, to the site and at enquiries — that is the result.
How we work
How we run TikTok: four steps
We settle on the formats that deliver reach without costing the brand its status: short films about properties, views, districts and the market. We pick what works in the expensive end of real estate rather than trends for the sake of trends.
We film in series rather than one clip at a time: a single shooting day produces several weeks of content. The vertical format is planned from the start for TikTok, Reels and Shorts, so one shoot works across every platform.
The finished clips go out across the platforms — TikTok, Reels, Shorts. One shoot works on several channels and brings in a new audience that paid social and word of mouth cannot reach.
Click-throughs from the video lead to properties, to the account and to the site, and from there to an enquiry. Short video works as the top of the funnel: the people it interests are handed into the handling process rather than left as views.
Choose the formats for your properties
We reply within 30 minutes during business hours
For developers
TikTok for a developer
TikTok puts the project in front of a wide, international audience at the start of sales and builds recognition — there are buyers there you will not find on other networks. The owner does not need to be on camera: we film the properties, the construction and the views, showing the progress of the project and the location.
While the building goes up, short clips accumulate reach and followers, so by the active sales phase the project already has an audience and a recognisable face in short video.
For agencies
TikTok for a real estate agency
Short form brings in a new audience that paid social and word of mouth cannot reach. The presentation stays at brand level — you do not look like a blogger, you show expertise briefly and to the point: districts, properties, the terms of a purchase.
The videos build recognition for the agency and bring interested people into the account and onto the site, and from there to an enquiry. This is the top of the funnel, and it strengthens both the advertising and the live handling of enquiries.
What it costs
What the work and the price consist of
The metric that counts is click-throughs to the account and the site, and enquiries — not views. One shooting day produces content for TikTok, Reels and Shorts at once, and wide reach costs less here than on other networks, provided the presentation stays in the brand's tone. Here is what the work and the price are made of:
| Service | What we do | Price |
|---|---|---|
| Running TikTok | Strategy, scripts, publishing and working with trends in the brand's tone | from €800/month |
| Filming and editing the clips | Vertical property videos; one shooting day covers TikTok, Reels and Shorts | filming from €130 · editing from €70 per clip |
| TikTok advertising | Promoting clips and properties to a wide, international audience | work from €500/month + budget from €1,500/month |
Running the account falls under real estate SMM, filming and editing follow the video production price list, and paid promotion is paid social for real estate. The exact package is put together around your properties and your market.
Questions
Frequently asked questions about TikTok in real estate
No. We do not film dances to trends. The format is short, but the presentation is expert and in the tone of a brand built for expensive deals. Trends are used carefully, as an excuse to show a property or a market, not for their own sake.
No. The content is built around properties, views, construction and the market. Appearing yourself is optional, not a requirement.
TikTok is the top of the funnel, not a dead end. The clips deliver reach and bring a new audience into the account and onto the site, and from there the funnel and the enquiry handling take over. That is why the metric that counts is click-throughs and enquiries, not views.
Running the account starts at €800 a month. Filming a clip starts at €130 and editing at €70 per clip under the video production price list; one shooting day covers TikTok, Reels and Shorts. Paid promotion is separate, under paid social. The exact package is built around your properties.
Do not choose — cover all three. Vertical video is filmed once and adapted for TikTok, Reels and Shorts, so one shooting day works across several platforms and audiences.
The short version
Leave your contact details — we will suggest which short videos suit your properties and audience without costing the brand its status, and put together a package for your project.
Related services: real estate SMM, video production and paid social for real estate.
Let's find the format for your properties
We reply within 30 minutes during business hours
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