SEO for real estate websites
We rank real estate developer and agency websites at the top of Google — and in AI answers — for the queries buyers actually search. A near-empty niche, no purchased links.
Turnkey SEO
We bring people to a developer's or an agency's website who are already looking for an apartment — in Türkiye, in Dubai, on the resale market — and who are looking through search. We work with both Russian-speaking and international traffic: Google and, since 2026, AI answers, where the buyer's first question increasingly goes.
On many markets nobody is doing systematic SEO — Dubai and Türkiye among them, and even in Istanbul it is weak. That makes it cheaper and faster to reach the top with a specialised site than in most other industries. We get there with content and technical work, and with links: white methods only, permanent placements, native articles and interviews on property portals and media — no rented links and no traffic manipulation. SEO starts at €900 a month and covers on-page work, content, the link profile and the time of SEO and backend specialists; the exact figure comes after the diagnostic.
Art-Sites is a full-cycle marketing agency: 100+ projects in 12 countries since 2013, with experience taking agencies and developers to the top of search across different regions.
We'll go through your site and your niche
We reply within 30 minutes during business hours
What's included
What turnkey SEO includes
TECHNICAL FOUNDATION
Speed, the mobile version, indexing, duplicates, and Schema markup for properties and services.
KEYWORDS FOR THE NICHE
A keyword core around "buy an apartment in …", development names and geo queries for your markets and properties.
STRUCTURE BUILT ON DEMAND
Service pages, property sections, development pages and landing pages for cities and districts.
ANSWER-FIRST CONTENT
We answer the buyer's questions before competitors do — that is the content Google and AI engines quote.
LOCAL AND MULTILINGUAL SEO
Google Business Profile, maps and reviews, plus RU/UA/EN/TR versions with no duplicates and correct hreflang.
REPORTING ON ENQUIRIES
Positions, organic traffic and the enquiries that actually reached the sales department — not abstract impressions.
How we work
How we run SEO: five stages
We go through the current site, the demand in the niche and what competitors do well. The output is a growth map rather than a thirty-page document: where you are losing traffic today and what will pay off fastest.
We close the errors that cost the site its positions: speed, indexing, markup, duplicates. This is usually where traffic moves first — technical fixes show an effect within one to two months.
We collect the queries buyers actually type and lay them out across pages so that each page answers one specific query. The structure covers properties, services and geography — cities, districts and property types.
We fill the pages and the expert section to an Answer-First standard and grow the link profile through white methods: permanent placements, native articles and interviews on property portals, media and expat forums. No rented links and no traffic manipulation — the site has to keep working for years.
We look at which pages bring enquiries and strengthen those. Every quarter we refresh the numbers and the topics, and report on positions, traffic and enquiries — not on impressions.
Review my site and niche
We reply within 30 minutes during business hours
Who it suits
For developers and real estate agencies
For developers. The sales cycle follows the construction stage, and SEO works over a long distance — it does not burn out the way advertising does. While the building goes up, the development's page accumulates positions, so by the time active sales start the property is already visible in search. A separate landing page for each project picks up searches for the development name and for new builds in the district, and it stays an asset of the company: from project to project it is not only the property that grows but the developer's domain.
For agencies. You have real expertise and real deals, yet in search you are found less easily than competitors with less experience. SEO evens that out: a catalogue site with a sound structure ranks for hundreds of queries about districts, properties and buying conditions, and works as a source of enquiries that does not depend on an ad budget and does not stop when you go on holiday. There is more on the marketing for real estate agencies page.
Results
Results in numbers
Competition in organic search is low on many property markets: by our Ahrefs data the keyword difficulty on core queries is close to zero. The numbers below come from our own projects; a specific case, with an honest caveat, follows underneath.
×5,5
Growth in organic traffic over about three years — a real estate agency in Alanya
from €900
Turnkey SEO, per month
4–6 months
To steady growth in positions in a low-competition niche
KD ≈ 0
Keyword difficulty on core real estate queries (Ahrefs)
Case study
Case study: a real estate agency in Alanya
A real estate agency in Alanya, Türkiye. We have run the project for about three years: a Laravel site with a separate mobile version and a convenient property filter, plus SEO, Google Ads and YouTube. Over that time organic traffic grew roughly 5.5 times and became a source of enquiries in its own right, independent of the ad budget.
We developed the site from scratch and brought it to 31,000 visits a month. During the demand boom of 2022–2023 it reached as much as 90,000 views a month, and the cost of a qualified enquiry came down to €12. An important caveat: results like these are not possible everywhere and not always — we give them as a guide to the potential of the niche, not as a promise.
Comparing channels
SEO, Google Ads or paid social — which to choose
Each channel has its own job. SEO accumulates traffic and gets cheaper over time; paid channels bring enquiries straight away. Below is how they compare on timing, cost per enquiry and investment.
| Channel | Role and timeline | Investment |
|---|---|---|
| SEO | Compounding traffic that gets cheaper over time; first results in 4–6 months, and the cost per enquiry falls as traffic grows | from €900/month |
| Google Ads | Catches people already searching; enquiries from the first days, qualified lead €80–90, with around 70% of enquiries qualified | management from €500/month + budget from €1,500/month |
| Paid social funnel | Creates demand and delivers volume; enquiries within the first weeks, qualified lead €35–70 | from €500/month + budget from €1,500/month |
The channels are strongest together: Google Ads for real estate and a turnkey paid-social funnel bring enquiries immediately, while SEO brings their cost down over the long run.
Questions
Frequently asked questions about real estate SEO
Technical fixes show an effect within one to two months; steady growth in positions sits on a four-to-six-month horizon. First results generally appear from three months, and the maximum effect comes after a year — SEO is a long game.
Yes, but only through white methods: permanent placements, native articles and interviews published under the owner's or the client's experts' names on property portals, media and expat forums. We have worked with leading publications in several countries. What we do not do is rented links, grey exchanges or traffic manipulation — those are a risk for a site that has to work for years. For visibility in AI answers, optimising the site itself matters more than link mass.
Yes. SEO is not tied to a platform. If the limitations of the engine are holding growth back, we will show that in the diagnostic and propose a solution — up to a new turnkey website on Laravel with a proper property filter.
Most search demand in this niche is Russian-speaking, even among buyers in Türkiye and the UAE. We run the Russian version as the engine and build up English for Dubai and the international buyer.
Google Ads brings enquiries immediately but stops when the budget stops. SEO takes longer to pick up, but then brings traffic continuously and lowers the cost per enquiry over the long run. They work best together.
Positions on target queries, organic traffic and the enquiries that come from it. Not impressions and reach, but the enquiries that reached the sales department.
The short version
Leave your contact details — we will go through your site and your niche and come back with a growth map: where you are losing traffic today and what will pay off fastest.
Related services: a turnkey paid-social funnel and Google Ads for real estate — enquiries straight away while SEO builds momentum.
We'll go through your site and your niche
We reply within 30 minutes during business hours
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