Full-cycle real estate marketing
Full-cycle marketing for real estate developers and agencies: lead generation, SEO, ads, social media and video — one team, measured in deals, not impressions.
Turnkey marketing
We run the entire marketing operation for a developer or a real estate agency with one team: from the first touch in search and social media to an enquiry that actually reaches the sales department. Not a set of disconnected contractors, but a single strategy built around one number — the cost of a qualified enquiry, rather than abstract impressions and reach.
Real estate marketing is the agency's core practice. It covers turnkey lead generation, nurturing the lead through to the deal, SEO, Google Ads, paid social, SMM, YouTube, Telegram channels, email campaigns, TikTok and video production. Any of them can be taken on its own, but they work far better together.
Pricing is transparent: SEO from €900 a month; Google Ads management from €500 plus an ad budget from €1,500; paid social from €500 plus a budget from €1,500; SMM from €800; video production from €130 per clip. The exact quote is built around your properties and your market.
Art-Sites is a full-cycle marketing agency: 100+ projects in 12 countries since 2013, with experience taking agencies and developers to the top of search across different regions.
Let's build the marketing around your property
We reply within 30 minutes during business hours
Services
What real estate marketing includes
BRINGING IN TRAFFIC
SEO, Google Ads and paid social bring people who are already looking for an apartment — in Türkiye, Dubai, Europe and the CIS.
LEAD GENERATION AND FUNNEL
A turnkey paid-social funnel and qualification of incoming enquiries: the lead reaches the manager already warmed up.
CARRYING IT TO THE DEAL
CRM, a qualifying bot and email keep the lead engaged through the long real estate sales cycle.
CONTENT AND SOCIAL
SMM, YouTube, Telegram and TikTok warm the audience up with property tours and expert content.
PROPERTY VIDEO
Video production: apartment tours, Reels and clips for advertising and social — we shoot and edit them.
ANALYTICS AND REPORTING
We count enquiries and what they cost, not impressions; every quarter we put more into whatever brings deals.
How we work
How we build real estate marketing
We go through your properties, the market and the competition, and put together buyer profiles and a tone of voice. The output is a marketing plan: which channels go first and which number we are working towards.
We launch Google Ads and paid social — they bring enquiries within the first weeks while organic is still picking up. Incoming messages are met by a bot and passed into CRM already qualified.
The channels reinforce each other: creatives from video production go into advertising and TikTok, and the database goes into email. The qualified enquiry gets cheaper while the volume grows.
We look at which channels bring deals and shift the budget towards them. Reporting is on enquiries and their cost, not on impressions — and the strategy is refreshed every quarter.
Build a marketing plan
We reply within 30 minutes during business hours
Channels
SEO, Google Ads or paid social — where to start
Each channel has its own job: paid brings enquiries straight away, organic accumulates traffic and gets cheaper with time. We usually launch a pair — one fast channel plus one compounding one. The details are on the SEO, Google Ads and paid social pages.
| Channel | Role and timeline | Investment |
|---|---|---|
| SEO | Compounding traffic that gets cheaper over time; steady growth in positions from 4–6 months | from €900/month |
| Google Ads | Catches people already searching; enquiries from the first days, qualified lead €80–90, with around 70% of enquiries qualified | management from €500/month + budget from €1,500/month |
| Paid social funnel | Creates demand and delivers volume; enquiries within the first weeks, qualified lead €35–70 | from €500/month + budget from €1,500/month |
A qualified lead at €35–70 from paid social is the result of a system — channels working together, constant creative testing, knowing the industry, buyer profiles and a tone of voice — not of "setting up a button". The channels are strongest together: a turnkey paid-social funnel delivers volume, while SEO brings the cost per enquiry down over the long run.
Why us
Why give real estate marketing to us
REAL ESTATE IS OUR PROFILE
Not an agency in general: we know buyer profiles, the long sales cycle and the specifics of overseas markets from the inside.
FULL CYCLE
Website, advertising, social, video and CRM — one team working to one result, with no seams between contractors.
WE COUNT ENQUIRIES, NOT IMPRESSIONS
We work to the cost of a qualified enquiry and its path to the deal; reach only counts alongside enquiries.
IN THIS NICHE SINCE 2013
A team of more than 30 specialists runs real estate projects systematically rather than by instinct: buyer profiles, tests, analytics.
OVERSEAS PROPERTY MARKETS
Türkiye, the UAE, Europe and the CIS; visibility in Google and in AI answers, both Russian-speaking and international traffic.
A SYSTEM, NOT A BUTTON
Constant creative testing, industry knowledge and mystery shopping across the market — that is how we hold the cost per lead.
Questions
Frequently asked questions about real estate marketing
It depends on your timeline and budget. If you need enquiries fast, we start with Google Ads and paid social. If you need a cheap flow over the long run, we run SEO and social alongside. Usually we pair a fast channel with a compounding one.
By the cost of a qualified enquiry and its path to the deal, not by impressions. A qualified lead at €35–70 from paid social comes out of a system — channels working together, creative testing, buyer profiles, tone of voice — not out of setting up a button. If a channel starts getting expensive, we rebuild it rather than scale it.
Yes, that is the profile: Türkiye, the UAE, Europe and the CIS. Most search demand in this niche is Russian-speaking, and we build up English for Dubai and the international buyer. Once the enquiry arrives we add nurturing the lead through to the deal across the long cycle.
The short version
Leave your contact details and we will put together a marketing plan for your properties and your market: which channels go first, which number we work towards and what it costs.
The fastest start is a turnkey paid-social funnel paired with Google Ads — enquiries come in straight away while SEO builds momentum.
Build a marketing plan
We reply within 30 minutes during business hours
In brief
Real estate marketing — in brief
Real estate marketing is a chain of channels that carries a buyer from the first touch to the deal: positioning, traffic (paid social, search ads, SEO, YouTube, SMM), landing pages, AI enquiry handling and end-to-end analytics. Art-Sites is a full-cycle marketing agency whose main profile is real estate: we help developers and agencies attract buyers and investors in Türkiye, the UAE, Europe and the CIS. Since 2013 — 100+ projects in 12 countries, a team of more than 30 specialists. Not a one-off “button setup” but a system: audience personas, tone of voice, hypothesis testing, sales-department control. A qualified lead costs €35–70 from paid social and €80–90 from search ads. We reply within 30 minutes during business hours.
What types of services are you interested in?
Request a call back
We will contact you shortly
Individual offer
Order a consultation