SMM for real estate developers and agencies
We run social media for real estate developers and agencies as part of the funnel — content, Reels and community that build trust and shorten the deal cycle, not just fill the feed.
Turnkey SMM
We run a developer's or an agency's social media so that it works on sales rather than simply filling a feed. A beautiful account with no connection to the funnel brings likes, not deals. We build content that answers the buyer's fears, shows the properties and the expertise, and brings the person to an enquiry with trust already in place.
This is a system, not a set of posts made according to mood: the content is joined up with advertising, with enquiry handling and with the deal. Your brand's voice stays yours — we strengthen the expertise rather than turn the account into entertainment. Running social media starts at €800 a month; the contents of the package — number of posts, Reels, languages — are chosen around your channels and goals.
Art-Sites is a full-cycle marketing agency: 100+ projects in 12 countries since 2013, with experience taking agencies and developers to the top of search across different regions.
Let's go through your social media
We reply within 30 minutes during business hours
What's included
What turnkey SMM includes
CONTENT STRATEGY
A plan built around buyer segments: Russian-speaking, the Middle East, Europe. Topics and series planned months ahead rather than by mood.
SERIES THAT SELL
Property tours, district reviews, answers to objections, testimonials and expert posts — content that leads to an enquiry.
REELS AND VISUALS
Reels and design in your brand style, at brand level — without a cheap look or a generic AI voice.
JOINED UP WITH ADVERTISING
Post, paid social and enquiry work as one: content strengthens the advertising, and messages do not get lost in the DMs.
ANALYTICS ON ENQUIRIES
We count engagement and how it converts into enquiries, not just reach. Reporting is on the enquiries that reached sales.
How we work
How we run social media: four steps
We work out what sets you apart from dozens of similar accounts. Without that the feed blends into the competition. We go through the audience, the properties and the brand's strengths, and put into words what you talk about on social and how.
We build series and regular formats months ahead rather than random topics. Content stops depending on the owner personally: the plan, the scripts and the visual templates keep working even when you are on holiday.
Filming, editing, copy and Reels in one brand style. We keep a premium tone: your brand is aimed at clients whose deals run into hundreds of thousands of euros, and the presentation stays at that level.
Enquiries from social go into the common handling process and do not get lost in the DMs: they are met and qualified by the lead nurturing system, while strong posts are amplified with paid social.
Build a content system for your brand
We reply within 30 minutes during business hours
For developers
SMM for a developer
Social media holds attention on the project across its whole cycle and builds recognition for the company: every project leaves behind followers and content that carry over to the next one. The owner does not need to be on camera — what sells is the properties, the construction progress and the team's expertise.
While the building goes up, the account shows layouts, views and progress, so by the active sales phase the project is already recognisable. Social strengthens marketing for developers and works alongside advertising rather than on its own.
For agencies
SMM for a real estate agency
Your personal brand and your reputation are the main asset. We strengthen them with systematic content rather than replace them with a generic AI voice. The client comes to the deal with trust already in place instead of starting from zero, and the sales cycle gets shorter.
Expert posts, testimonials and property breakdowns make the agency recognisable in its niche. There is more on how we build an agency's marketing as a whole on the marketing for real estate agencies page.
Formats
Formats that sell
We build content around the buyer's journey rather than for looks: each format answers its own question and moves the person closer to an enquiry.
| Format | What we show | What it does |
|---|---|---|
| Property tours | Layouts, views, construction progress, yield calculations | The buyer sees the property before the call and arrives already interested |
| District reviews | Infrastructure, transport, schools, prices by location | Answers the "where to buy" question that every choice starts with |
| Answers to objections | Residency, taxes, remote purchase, risks | Removes the fears in advance, before the conversation with a manager |
| Testimonials and deals | Real purchase stories and real clients | Social proof does the work instead of promises |
| Expert posts | How the market works, trends, analysis | Positions the company as an expert rather than one more account |
Content works best alongside advertising: the formats warm the audience up, while paid social and the turnkey paid-social funnel turn attention into enquiries.
What it costs
Economics and price
Running social media starts at €800 a month. Social does not work on its own but as part of the funnel: content strengthens paid social, and in that pairing an incoming message costs €10–15 while a qualified lead, after the bot has filtered it, costs €35–70. Those numbers hold because the channels work together, creatives are tested constantly, the industry is understood, and there are buyer profiles and a tone of voice behind it — not because of any single setting. In our experience the property sales cycle in many countries has grown to nine to twelve months, and content holds the buyer's attention for all of it and carries them towards the deal.
from €800
Turnkey social media management, per month
€10–15
An incoming message — content paired with paid social
€35–70
A qualified lead after filtering
9–12 months
The property sales cycle — content works for all of it
Our work
Accounts we run
Content tied to the funnel brings enquiries; a beautiful feed on its own does not. What drives the result is posts about properties and about how the market works, not entertainment. The accounts we run can be seen live:
- @profitrealestate_alanya — real estate agency, Alanya;
- @nordicproperty and @nordicproperty.eng — developer, Alanya (RU + ENG);
- @plusinvestment__alanya — developer and investment company, Alanya;
- @queenofsands_dubai — boutique premium property agency, Dubai.
Questions
Frequently asked questions about SMM for real estate
An SMM specialist publishes. We are responsible for the system: positioning, joining content up with advertising and sales, and analytics. We can strengthen your person rather than replace them.
No. We keep a premium tone. Your brand is aimed at clients whose deals run into hundreds of thousands of euros, and the presentation stays at that level.
By enquiries and their path to the deal, not by reach. Reach is only ever shown alongside the enquiries that reached the sales department.
No. We build the content around the properties, the expertise and the team. A personal brand for the owner is optional, not a requirement.
Running social media starts at €800 a month. What goes into the package — the number of posts, Reels, formats and languages — is chosen around your channels and goals. The exact configuration comes after we have reviewed the accounts.
SMM warms the audience up and builds trust over the long run, while paid social and the turnkey paid-social funnel bring enquiries straight away. They work best together: content lifts the response to advertising, and advertising scales the reach of the content.
The short version
Leave your contact details — we will look at your accounts and your positioning and show where the content is failing to turn into enquiries.
Related services: paid social for real estate and nurturing the lead through to the deal, so that enquiries from social turn into deals.
Let's go through your social media
We reply within 30 minutes during business hours
What types of services are you interested in?
Request a call back
We will contact you shortly
Individual offer
Order a consultation