YouTube for real estate developers and agencies
YouTube for real estate developers and agencies: property tours, expert videos, channel awareness. Long-form video builds deep trust with international buyers before the first call.
Turnkey YouTube
An international buyer studies property for weeks before the first call — and YouTube is where they decide whether to trust you. The long format builds deep trust: a property tour, a district breakdown, honest answers to the fears of buying abroad. This is not a race for views but a channel that warms the buyer up before any contact with a manager.
We run the channel systematically and alongside the other channels: the video spreads into Reels, Telegram and advertising, while enquiries from descriptions and links go into the common handling process — lead nurturing. Setting up the channel costs €380, launching one video from €70, and quarterly channel analytics €200.
Art-Sites is a full-cycle marketing agency: 100+ projects in 12 countries since 2013, with experience taking agencies and developers to the top of search across different regions.
Let's talk about your channel
We reply within 30 minutes during business hours
What's included
What running the channel includes
CHANNEL STRATEGY
Topics, series and scripts for each buyer segment — from property tours to district breakdowns and answers to fears.
FILMING AND EDITING
Property tours, expert episodes, drone footage and editing in one brand style.
OPTIMISED FOR SEARCH
Titles, descriptions and thumbnails with A/B testing — the videos are found through YouTube search, not only shown to subscribers.
MULTIPLE LANGUAGES
Subtitles and versions for the Russian-speaking and the international buyer.
BUILT INTO THE FUNNEL
Links and descriptions lead to the site and the enquiry form, and the enquiries go into the common handling process.
How we work
How we run the channel: four steps
We work out which videos answer your buyer's fears and at what stage of the decision they watch them. We go through the properties, the districts and the standard questions, and out of those come the series and the content plan.
We film the properties and the team's experts, add drone footage and edit in one brand style. The owner does not have to be on camera — on camera are the properties, the construction and the experts.
Thumbnails, titles and descriptions are built for the click and for search: the videos should be found by more than just subscribers. In essence this is the same SEO, only inside YouTube and Google.
We watch retention and click-throughs, test thumbnails and reinforce what works. Every quarter the topics and the release plan are updated against the channel's metrics.
Build a channel around your properties
We reply within 30 minutes during business hours
For developers
For developers
A film about a project builds recognition for the company and stays an asset: tours of completed buildings sell the next ones. The owner does not need to be on camera — we show the properties, the construction and the team's experts.
A developer's channel accumulates trust the way a development's page accumulates positions in search: while construction is under way the episodes gather views, and by the active sales phase the property is already known. From project to project it is not only the portfolio that grows but the company's channel.
For agencies
For real estate agencies
YouTube builds the kind of trust that shortens the sales cycle: the client arrives having already watched your breakdowns, with trust in place rather than starting from zero. The format takes patience, but it produces the most durable trust of any channel.
The channel strengthens everything else: one video spreads into Reels and Telegram, lives in listing descriptions and in email. It is the top of the funnel, not a dead end — the enquiries go into the common handling process.
What it costs
What the channel and the videos cost
Clear line items, no ranges. The exact package is built around your properties and what the channel is for.
| Item | What's included | Price |
|---|---|---|
| Channel setup | Design and branding, content plan, VidIQ setup | €380 one-off |
| Publishing a video | Upload, thumbnail, title, SEO description, playlist work | from €70 |
| Quarterly analytics | A review of the channel's metrics and a topic plan for the quarter | 200 € |
| Filming | Property tours, drones, interviews — our own team on the ground in Alanya | YouTube film from €180, Reels from €130 |
| Editing | Assembling the episodes in one brand style | YouTube from €100, Reels from €70 |
Filming and editing are covered by our video production team on the ground in Alanya — no separate crew is needed. The ad budget for promoting the videos is counted separately.
Already running
Channels we run
We run the YouTube channels of real estate agencies: Altop Real Estate, Profit Real Estate, Nordic Property, Plus Investment. The public figures come from the channels' open data; clients' internal numbers are not disclosed.
30 000+
subscribers on the Altop Real Estate channel, which we run
4
real estate channels under ongoing management
100+
projects in 12 countries since 2013
50+
real estate agencies and developers we have worked with
Questions
Frequently asked questions about YouTube for real estate
No. We film the properties, the districts and the team's experts. The owner appearing is optional.
YouTube takes longer to pick up than social — the first steady results sit a few months out. It is a channel for trust over the long run rather than fast enquiries: it warms the buyer up before contact with a manager.
We do: a video production team on the ground in Alanya — property filming, drones, editing. No separate crew is needed.
Video builds trust before any contact, and enquiries from descriptions and links go into the common handling process. YouTube is the top of the funnel, not a dead end.
Most demand in this niche is Russian-speaking, even among buyers in Türkiye and the UAE. We run the Russian version as the main one and add subtitles and versions for the international buyer.
Setting the channel up costs €380 one-off, publishing a video from €70, quarterly analytics €200. Filming and editing are priced under video production, and the ad budget is counted separately.
The short version
Leave your contact details — we will suggest topics for the first episodes around your properties and audience and put together a package for what the channel is meant to do.
Related services: SEO for real estate websites and lead nurturing.
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