Real estate PPC: Google Ads for developers and agencies
Real estate contextual advertising in Google — leads from buyers already searching for a home. We count the cost per deal, not per click.
Turnkey Google Ads
We put your properties in front of people who are already searching for an apartment: those typing “buy an apartment in Alanya”, “new developments in Dubai”, the name of a district or a residential complex. This is the hottest traffic in real estate — a person at the choosing stage, not a random viewer. We set up and run Google Ads campaigns for Russian-speaking and international demand.
We count the cost of a qualified lead and its path to the deal, not clicks and impressions. A qualified enquiry from search ads in Alanya real estate currently costs €80–90 — on mid- and high-ticket properties that economy pays back with a single deal.
Working since 2013: 100+ projects in 12 countries.
Let's work out the cost per enquiry for your properties
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What's included
What running Google Ads includes
CAMPAIGN AUDIT
We go through the existing campaigns and the ad account, if advertising has already been running.
COMMERCIAL KEYWORDS
We collect queries with buying intent and cut out informational and tourist ones.
SEARCH BUILT AROUND PROPERTIES
Campaigns for specific developments, districts and buyer segments.
REMARKETING
Bringing back people who visited the site but did not leave an enquiry.
GEOGRAPHY AND LANGUAGE
Targeting for your markets: Türkiye, the UAE, Europe and the CIS.
LANDING PAGES AND LEAD FORMS
One for every campaign: advertising without a good landing page burns budget.
CRM AND END-TO-END ANALYTICS
We set up goals and connect them to CRM, so you can see which query brought the deal.
REPORTING ON COST PER LEAD
We show the cost of a lead and of a qualified enquiry, not just the cost per click.
Step by step
How we run Google Ads
We calculate the acceptable lead cost from your average deal size and margin. Campaigns are built from that figure, not the other way round. On mid- and high-ticket properties a qualified enquiry at €80–90 pays back with a single deal.
We separate buyers from people looking for a rental, for a job, or just reading. We collect commercial queries with buying intent and cut out informational and tourist ones. Negative keywords save budget from day one.
We prepare ads and pages for each segment: one offer, one landing page. For the campaigns we build landing pages and lead forms — advertising without a good landing page burns budget.
Enquiries do not get lost in an inbox: we set up lead capture and handover into CRM. How the enquiry then travels to the deal is covered by nurturing the lead through to the deal.
We switch off whatever produces clicks without enquiries and reinforce whatever brings buyers. Optimisation runs on the cost of a qualified enquiry and of a deal, not on cost per click.
Calculate the cost per enquiry for your properties
We reply within 30 minutes during business hours
Who it suits
For developers and agencies
For developers. Google Ads is the most controllable channel at the start of a project's sales. While paid social and SEO are picking up, search brings enquiries in the very first days. We split campaigns by project stage: at the start, collecting early enquiries and building demand; in the middle, focused work on the remaining layouts; at closing, offers on the last apartments. International segments run separately — each has its own cost per lead and its own sales cycle.
For agencies. What matters is the quality of the enquiry, not its price in isolation. We set campaigns up so that buyers with a budget come through rather than browsers. Off-target queries are cut with negative keywords, remarketing brings back people who already viewed properties, and the enquiry reaches the manager fast enough that the client does not go to a competitor.
Calculator
Budget → qualified enquiries
Get a rough sense of the numbers using our benchmarks. The exact calculation comes after we have gone through your niche and your properties.
Below €1,500 a month Google Ads does not gather enough data to optimise on — we do not launch campaigns like that.
Enquiries per month
Of those, qualified enquiries
A qualified enquiry from search ads in real estate costs €80–90; on mid- and high-ticket properties it pays back with a single deal. In search advertising the traffic is already hot, so enquiries and qualified enquiries are almost equal in number. The benchmarks depend on the market, the competition and the quality of the landing page.
Which to choose
Google Ads, paid social or SEO — which to choose
Three channels for real estate, each solving a different task. Here is how they differ on speed, cost per enquiry and investment.
| Channel | What it gives and when | Economics |
|---|---|---|
| Google Ads | Catches people already searching — enquiries in the first days | Qualified lead €80–90; management from €500/month + budget from €1,500/month |
| Paid social funnel | Creates demand and delivers volume — enquiries in the first weeks | Qualified lead €35–70; from €500/month + budget from €1,500/month |
| SEO | Compounding traffic that gets cheaper over time — enquiries from 4–6 months | From €900/month; the cost per enquiry falls as traffic grows |
The channels are strongest together: Google Ads captures hot demand now, a turnkey paid-social funnel delivers volume, and SEO brings the cost per enquiry down over the long run.
Case study
Google Ads paired with SEO and YouTube
A real estate agency in Alanya. We have been running search ads together with SEO and YouTube for about three years. Search ads cover hot demand here and now — enquiries from people who are already looking for an apartment. SEO lowers the cost of acquisition over the long run, YouTube warms the audience up and builds trust.
A qualified enquiry from search ads stays at €80–90; on mid- and high-ticket properties the channel pays back with a single deal. Qualified enquiries come from different countries — geo and language are tuned to the client’s markets: Türkiye, the UAE, Europe and the CIS.
Questions
Frequently asked questions about Google Ads
Management starts at €500 a month; the first month, which includes setting the campaigns up, starts at €600. The ad budget is separate and starts at €1,500 a month — anything smaller does not gather enough data to optimise on. The exact economics is calculated in the diagnostic from your average deal size and the number of properties. Trial advertising on a token budget only burns money.
More often the problem is not the advertising but the speed and quality of follow-up. We look at the whole path — from the query to the manager's call — and show where the lead is being lost. Capture and handover into CRM is covered by nurturing the lead through to the deal.
Google, and other search engines depending on the market. Google covers both Russian-speaking buyers worldwide and international ones, and on our markets — Türkiye, the UAE, Europe and the CIS — that is where the property buyer searches.
With negative keywords, geographic and language targeting, and qualification on the landing page. On top of that we add capture and first-line qualification so the manager receives enquiries already filtered.
No. Each market gets its own campaigns, language, cost per lead and sales cycle. Mixing them means overpaying for off-target traffic.
The short version
Leave your contact details — we will go through the niche and your properties and show a realistic cost per lead and per deal for your markets. A qualified lead from Google Ads in real estate runs at around €80–90.
Related services: a turnkey paid-social funnel, SEO and nurturing the lead through to the deal.
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