Email & CRM campaigns for real estate
We work your buyer database systematically: segmentation, touch sequences by deal stage, reactivation of dormant contacts. Not spam — a system that moves the base toward a purchase.
Working your database
You already have a database — people who looked at properties and did not buy. In real estate the decision matures over months, and without contact the database cools down: the person goes to whoever reminded them in time. We work the database systematically — segmenting by readiness and running email sequences that carry the buyer towards the deal rather than burying them in spam.
The emails are joined up with the website and CRM: a message brings the person back to the site, and the enquiry goes into the common handling process — part of nurturing the lead through to the deal. Segmentation, contact sequences, triggered emails and analytics start at €500 a month; the scope depends on the size of the database and the number of segments.
Art-Sites is a full-cycle marketing agency: 100+ projects in 12 countries since 2013, with experience taking agencies and developers to the top of search across different regions.
Let's assess your database
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What's included
What working the database includes
SEGMENTING THE DATABASE
By deal stage, market, language and the type of property they are interested in — instead of one mailing to everyone.
CONTACT SEQUENCES
Welcome, property selections, answers to objections, follow-up and reactivation of dormant contacts.
TRIGGERED EMAILS
Automatic emails driven by actions on the site: viewed a property, left an enquiry, came back.
JOINED UP WITH CRM
One history per contact: emails, enquiries and calls in one place, with no inconsistency.
ANALYTICS ON ENQUIRIES
Opens and clicks have their place, but what matters is how many emails led to enquiries and deals.
How we work
How we run email: four steps
We look at what is there: the size of the database, the sources, the consents, the contact history. Then we segment by deal stage, market and language. An unsegmented database is the main reason for low open rates and spam complaints.
We decide what each segment gets and when: follow-up for the hot ones, selections for the warm ones, reactivation for the dormant ones. The map of sequences is built around the property sales cycle, which in our experience has grown to nine to twelve months in many countries.
We write the emails in your brand's tone, connect triggers from site behaviour and link it to CRM. Deliverability is set up properly — domain, signatures, unsubscribe — so the emails land in the inbox rather than in spam.
We look at which emails and sequences lead to enquiries, strengthen those and switch off the weak ones. Segments and offers are refreshed monthly, so the database stays alive and brings deals rather than simply receiving mail.
Build sequences for your database
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Warming the database
Why the database decides everything
A property buyer studies the market themselves, and for a long time: according to CEB/Gartner, a person covers 57% of the path to a decision before contacting a salesperson. All that time they are comparing properties, reading and hesitating — and they choose whoever happened to be there with the right answer at the right moment.
Email keeps the database warm for that whole period. In our experience the property sales cycle in many countries has grown to nine to twelve months, and without contact over that time the database cools and goes to a competitor. The sequences move the person through the stages: interest → selection → answers to objections → follow-up → deal. These are emails sent with consent and by readiness, not a blanket mailing to everyone at once.
The numbers, briefly
Why it works
We do not promise open rates for their own sake — the metric that counts is enquiries and deals from the database. The figures below explain why a property database is worth working systematically.
from €500
Turnkey email marketing, per month
57%
of the path the buyer covers alone, before contacting a manager (CEB/Gartner)
9–12 months
for a property decision to mature — the database must not go cold (from Art-Sites' experience)
100+
projects in 12 countries since 2013
Who it suits
For developers and real estate agencies
For developers. The buyer database from previous projects is a ready-made asset for the next launch. Segmenting by stage and language lets you address the international buyer in their own language and at the right time. These are touches that strengthen the sales team rather than replace managers.
For real estate agencies. Your client base and repeat purchases are a source that does not depend on an ad budget. Email keeps you in contact with people who already trust you and brings back those who went away to think. It scales word of mouth rather than replacing it. There is more on the marketing for real estate agencies page.
Sequences by stage
What each segment gets, and when
Email is not one message to everyone but different sequences for different stages of readiness. Here is what each segment of the database receives, and why:
| Segment | What they receive | What it does |
|---|---|---|
| Enquired but did not buy | A follow-up sequence: answers to objections, case studies, the next step | Brings the conversation back while the decision matures |
| Viewed properties on the site | A triggered selection of similar options and new listings | The person returns to the site and to the funnel |
| Long silent, dormant | Reactivation: a new offer, market changes, fresh properties | Part of the database wakes up without paying for new traffic |
| International buyer | Emails in their language, in their time zone and at their stage | Each segment addressed precisely and on time |
| Already bought | Repeat sales and referrals: new projects, terms for existing clients | Deals and word of mouth without an ad budget |
Email is one of the channels that hold a database. Alongside it work SMM and lead nurturing: social warms the audience up with content, while CRM gathers the touches into one history so the enquiry does not get lost.
Questions
Frequently asked questions about email marketing
Almost always it is an unsegmented database and identical emails sent to everyone. We start with segmentation and deliverability — domain, signatures, unsubscribe — and the response goes up. Open rate is not the goal in itself, though: the goal is enquiries from the database.
No. We write with consent and according to the buyer's stage of readiness, in line with data protection rules in the EU, the UAE and Türkiye, with an unsubscribe link in every message. Spam damages both deliverability and the reputation of the domain.
Yes. We can work the database and the email separately, and if you need the website linked to a CRM with one history per contact, that is the lead nurturing service.
Email marketing starts at €500 a month: segmentation, sequences, triggered emails and analytics. The exact figure depends on the size of the database, the number of segments and how deep the CRM integration goes. The sending platform is paid for separately at its own rate.
The first reactivations and enquiries come from the very first sequences to the warm and dormant segments. But email is planned around the sales cycle: in real estate it has grown to nine to twelve months, and the job of the database is to carry the buyer to the deal over that period, not within a week.
Sending and triggers are automated, but the sequences and offers are put together by our team for your brand and your market. Automation strengthens sales and marketing; it does not replace a real conversation with a buyer.
The short version
Leave your contact details — we will look at your database and propose the first contact sequences: who to follow up, who to reactivate and what to send at each stage of the deal.
Related services: lead nurturing — the website linked to CRM so that no enquiry is lost — and SMM, warming the audience up with content on social.
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We reply within 30 minutes during business hours
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