Real estate targeted advertising
We find buyers on Instagram, Facebook and TikTok and show them your properties before they start searching. We run targeting to the deal, not to the click.
Paid social, run to the deal
We find buyers where they spend their time — Instagram, Facebook and TikTok — and show them your properties before they have started actively searching. Unlike search, paid social creates demand: the person had not yet googled an apartment in Türkiye, but they saw the project, saved it and came back. We work by databases, geography and interests for your markets: Türkiye, the UAE, Europe and the CIS.
Advertising that is not joined up with enquiry handling is money thrown away. So we run paid social to the deal, not to the click: incoming messages are met by a qualifying bot, which filters out the off-target ones and passes a warm contact to the manager, while we count the cost of a qualified lead rather than the price of an impression.
The team's work starts at €500 a month; the ad budget starts at €1,500 a month — the learning threshold for Meta's algorithm. The full format, with an end-to-end funnel, a qualifying bot and CRM oversight, is the turnkey paid-social funnel.
We have been working since 2013: 100+ projects in 12 countries, with experience taking agencies and developers to the top of search across different regions.
Let's go through your audience
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What's included
What turnkey paid social includes
STRATEGY AND SEGMENTS
Who the buyer is, on which market, with what budget and at what stage of the decision. We lay the audience out by market and by stage.
LOOK-ALIKE FROM YOUR DATABASE
People similar to your clients and to those who have already enquired — the most accurate source of audience there is.
GEOGRAPHY AND LANGUAGES
Targeting the right countries and languages: Russian-speaking audiences, the Middle East and Europe.
REMARKETING
Bringing back site visitors and people who watched property videos — those who have already shown interest.
FROM 15 CREATIVES PER SET
Copy, static banners, video — layouts, views, tours, testimonials. We test rather than put up one and hope. Plus lead forms and landing pages for the campaign.
QUALIFYING BOT
It meets incoming messages, filters out the off-target ones and hands the manager a warm contact. Reporting on cost per qualified lead, broken down by segment.
How we work
How we run paid social
We lay the audience out by market and by stage. A buyer in the UAE and a buyer in the CIS have a different cycle, a different language and different triggers. Each segment gets its own offer and its own creatives, not one ad for everyone.
We launch from €1,500 a month on advertising. Meta needs around €50 a day for the algorithm to come out of learning mode and start delivering the right audience. On a smaller budget the system never learns — the money goes out and the result does not come in.
We prepare at least 15 creatives per set — copy, static banners, video (layouts, views, tours, testimonials) — and test what actually brings a buyer rather than simply collecting clicks. Weak sets are switched off, strong ones are scaled.
Enquiries are met by a bot: it runs the first conversation, checks budget and readiness, and filters out the off-target ones. What reaches the manager is a warm, qualified contact — more on that in nurturing the lead through to the deal.
What we count is not the price of an incoming message but the cost of a qualified lead and its path to the deal. We reinforce what brings buyers and switch off what collects clicks. Lead quality is fed back into Meta, so the algorithm learns on the qualified ones.
Build paid social around your properties
We reply within 30 minutes during business hours
Who it suits
For developers and agencies
For developers, paid social holds attention on the project across its whole cycle. At the start it gathers an early audience and followers who will carry over to the next project. In the middle it works through the remaining layouts. On international segments what matters is not only the advertising but the speed of the first reply: in overseas property, a lead answered five hours later is already with a competitor. We cover both the traffic and the handover of the enquiry.
For agencies, the main asset is the client base and the reputation. Look-alike turns that base into a source of similar buyers, and remarketing brings back people who have already viewed properties. Creatives are made in your brand style and at brand level — without the cheap look that undercuts an agency whose clients spend hundreds of thousands of euros.
Results in numbers
What the reports show
An incoming message from paid social costs €10–15, but most of those messages are off-target: the bot filters them and passes only qualified contacts to the manager, which is why we count qualified leads. A qualified lead at €35–70 does not come from setting up a button but from a system: channels working together, constant creative testing, knowledge of the industry, worked-out buyer profiles, a tone of voice and different psychological angles within a broad marketing strategy. Remove any one element and the price starts creeping up. The figures for the Andromeda algorithm come from Art-Sites' own experience.
€10–15
An incoming message from paid social
€35–70
A qualified lead is the result of a system, not of a setting
−32%
CPL under Andromeda logic (from Art-Sites' experience)
Calculator
Budget → qualified enquiries
Get a rough sense of the numbers using our benchmarks. The exact calculation comes after we have analysed the market and the segments.
Below €1,500/month Meta's algorithm never leaves learning mode — there is not enough data to work with, so we do not launch campaigns like that.
Incoming enquiries
Qualified enquiries
Benchmarks from 2026 reporting. A qualified lead at €35–70 is the result of a system — channels working together, creative testing, buyer profiles, tone of voice — not of setting up a button. The real figure depends on the market, the price of the property and the quality of enquiry handling after the click.
Case study
Paid social paired with other channels
A real estate agency in Alanya. Paid social, SMM and Google Ads running together for about three years. Social works on recognition and engagement, search closes the hot demand, and enquiries from every channel go into one handling process. The client is one of the leading players on its market.
The logic of the funnel does not change from market to market — what changes is the buyer profiles and the language of the creatives and landing pages. That is how we adapt paid social to other markets too: Türkiye, the UAE, Europe and the CIS. The full format, with a qualifying bot and CRM oversight, is the turnkey paid-social funnel.
Questions
Frequently asked questions about paid social
From €1,500 a month on advertising — that is the learning threshold for Meta's algorithm, around €50 a day. The team's work is counted separately, from €500 a month, with the volume of creatives and landing pages affecting the price. We do not take on campaigns below €1,500: that is more honest than taking the fee and not delivering a result.
They solve different tasks. Search catches people already looking; paid social creates demand and works with your database. At a project launch you usually need both: one brings fast enquiries, the other recognition and reach among the right audience.
Usually it is the segments and the offer rather than the advertising itself. We cut off the wrong audience and tie every creative to a specific segment, so that buyers come through rather than the curious. Incoming messages are filtered by the qualifying bot.
Yes, with your consent and in line with data protection rules. The database is the most valuable source for look-alike audiences. Buyer privacy in the EU, the UAE and Türkiye is respected strictly.
By the cost of a qualified enquiry and its path to the deal, not by the price of an impression or a click. A qualified lead at €35–70 is the result of a system — channels working together, creative testing, buyer profiles, tone of voice — not of a setting. Reach is only ever shown alongside enquiries.
The enquiry goes into your CRM and to your manager. If handling is slipping, we add capture and lead qualification on our side — the lead nurturing service.
The short version
Leave your contact details — we will go through your audience, propose segments and creative sets for your properties and markets, and give you a realistic cost per enquiry.
Related services: a turnkey paid-social funnel, nurturing the lead through to the deal and SEO.
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