Telegram channels for real estate developers and agencies
We run a developer or agency Telegram channel as a funnel, not a bulletin board: a community of buyers, market insights and a path to the deal.
Turnkey Telegram
Your buyers and partners already live in Telegram: that is where they read market breakdowns, compare developers and agencies, and pick up news on residency, taxes and new properties. We run a channel as a funnel rather than a noticeboard — building a community that trusts you and comes back, instead of scrolling past one-off "sold / completed" posts.
The channel does not live on its own: videos and breakdowns come from YouTube and social, and the interest raised in the discussions is turned into an enquiry and passed to the sales team. We run channels for the markets of Türkiye, the UAE, Europe and the CIS. Running a Telegram channel starts at €500 a month: strategy and formats, publishing, community work and analytics on click-throughs; the exact package is put together around the task.
Art-Sites is a full-cycle marketing agency: 100+ projects in 12 countries since 2013, with experience taking agencies and developers to the top of search across different regions.
Let's look at your channel
We reply within 30 minutes during business hours
What's included
What running the channel includes
CHANNEL STRATEGY
Formats, tone, frequency and the channel's role in the funnel — why anyone should subscribe and how you are more useful than competitors.
CONTENT THAT HOLDS PEOPLE
Breakdowns of districts and properties, changes in residency and tax law, answers to the questions buyers actually ask.
COMMUNITY WORK
Comments, questions and click-throughs to properties: the channel answers rather than broadcasts.
JOINED UP WITH OTHER CHANNELS
Videos from YouTube, posts from social and advertising all work towards one channel and one funnel.
ANALYTICS ON ENQUIRIES
We count click-throughs to properties and enquiries, not just subscriber numbers.
Not a noticeboard
A channel is a funnel, not a feed of listings
Most developer and agency channels are run as a noticeboard: a stream of "sold", "completed", "new property". Nobody reads a channel like that — they unsubscribe. A buyer comes to Telegram for something useful: to understand the market, to work out residency and taxes, to see how a purchase actually works.
So we build the channel on the logic of a funnel: at the top, content people subscribe and stay for; below it, trust in your expertise; at the base, the click through to a property and the enquiry. According to CEB/Gartner, a client covers up to 57% of the path to purchase before speaking to a salesperson — and the channel takes on that part of the journey.
How we work
How we run the channel: four steps
We work out why anyone should subscribe and how you are more useful than competitors. We put the channel's promise, its tone and its role in the funnel into words: it warms the audience up before contact with the sales team rather than duplicating the website.
We build formats and series instead of random posts: breakdowns of districts and properties, changes to residency and tax rules, answers to buyers' questions, the behind-the-scenes of deals. We plan a frequency that can realistically be held without losing quality.
We publish regularly and work with reactions, comments and questions. Videos and breakdowns are pulled in from YouTube and social so that one piece of material works across several platforms.
Interest from the channel is turned into an enquiry and passed to the sales team, and from there into lead nurturing. The channel is part of the funnel, not a dead end: the subscriber reads, comes to trust you and gets in touch.
Build a channel for your project
We reply within 30 minutes during business hours
Who it suits
For developers and real estate agencies
For developers. A company channel accumulates an audience from project to project: the subscribers from the previous development are a ready warm audience for the next launch. Partner agencies take your content to sell your properties, and the channel remains an asset that does not burn out along with the ad budget.
For agencies. Telegram is a direct line to your base, without the algorithms that cut reach on social networks. A community that trusts your expertise buys faster and brings friends. The channel works as a source of enquiries independent of the ad budget and strengthens SMM on other social networks.
Why it works
Why buyers choose a channel over a phone call
Property buyers dislike cold calls and a hard sell — they want to work things out for themselves and get in touch when they are ready. The channel covers exactly that scenario. The figures below come from external research and from our own practice.
57%
of the path to purchase the client covers before contacting a salesperson (CEB/Gartner)
9–12 months
The deal cycle in Turkish real estate has grown longer — the channel keeps the buyer warm all that time
15 minutes
Any longer and the lead loses 55% of its value (from Art-Sites' experience)
A live example
A channel in a bundle: a live example
A channel works best not on its own but together with the website, YouTube and social: videos and breakdowns are reused, and traffic flows between the platforms. For a real estate agency in Alanya we run that whole ecosystem — the site, the YouTube channel, social media and Telegram all working towards one funnel.
A live example is the Profit Real Estate channel, which we run as part of that bundle. A channel like this does not depend on a single ad launch: it accumulates an audience and stays an asset of the company for years.
Questions
Frequently asked questions about a Telegram channel
Running a Telegram channel starts at €500 a month: strategy and formats, publishing, community work and analytics on click-throughs. The exact package is built around the task and the frequency you are ready to keep up.
Usually the channel is being run as a noticeboard, which is why nobody reads it. We rebuild it into a funnel: formats and content people subscribe and stay for, work with comments, and a link to enquiries. The audience is not reset — it is repackaged.
Regularity matters more than volume. We settle on a frequency you can keep up with us without losing quality: two strong posts a week beat seven empty ones. The rhythm is fixed in the content plan.
Through trust and click-throughs: the subscriber reads the breakdowns, comes to trust your expertise and leaves an enquiry, which goes to the sales team and on into lead nurturing. The channel is part of the funnel, not a shop window for subscriber counts.
Yes. In discussions and direct messages the channel is strengthened by an AI bot: it answers questions in seconds around the clock and qualifies enquiries. Deploying the bot starts at €1,500, with support and updates from €500 a month. The bot strengthens the managers rather than replacing them.
Türkiye, the UAE, Europe and the CIS. The content and the tone are prepared for the specific market and the language of the audience.
The short version
Leave your contact details — we will look at your channel and propose how to turn it from a noticeboard into a source of enquiries: formats, a content plan and a link to sales.
Related services: YouTube for real estate, SMM on social networks and lead nurturing — together they pull traffic into one channel and carry the enquiry through to the deal.
Let's look at your channel
We reply within 30 minutes during business hours
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