ChatGPT in copywriting: the full range of uses with prompt examples

In an era of sweeping automation, when artificial intelligence is becoming an ever more important tool across many fields, a question arises: how can AI help with copywriting? The answer is easy to find once you explore the capabilities of ChatGPT — the advanced neural network developed by OpenAI.

In this article we will look at how ChatGPT can become a powerful tool for creating text content. From generating attention-grabbing headlines to writing SEO-optimised articles and translating texts into other languages — the possibilities of ChatGPT are enormous.

The goal of our overview is to present the wide range of ways this neural network can be applied in copywriting, to give you an understanding of what it can do and to show how it can simplify and improve the content creation process.

Table of contents:

• How the ChatGPT algorithm works and how it is used in copywriting
• Examples of using ChatGPT in copywriting

How the ChatGPT algorithm works and how it is used in copywriting

ChatGPT, developed by OpenAI, is one of the most advanced neural networks for text generation. It is based on the GPT model (Generative Pretrained Transformer), which is trained on a huge volume of text data; on that basis the network is able to generate its own texts using the context supplied by the user.

Text generation

ChatGPT generates text by predicting the next word in a sequence based on all the preceding words. This makes it capable of producing coherent texts that can be tuned for various copywriting tasks. It can generate everything from short headlines to long articles, and adapt its style and tone according to the user's instructions.

Choosing style and tone

One of the key features of ChatGPT is its ability to adapt the style and tone of a text. Users can specify the style or tone they want, and the network will try to match those requirements. For example, you can ask ChatGPT to write a text in a formal, informal, academic or conversational style, and it will generate text that matches those parameters.

Specifying text length

ChatGPT lets you adjust the length of the generated text. This is done through the «max tokens» parameter, which sets the maximum number of tokens (words or parts of words) the model should generate.

When using ChatGPT you can set the «max tokens» value according to your needs. For example, if you want a short, condensed text, you can set «max tokens» to a low value. If you want a longer and more detailed text, you can set «max tokens» higher.

It is worth noting, however, that the length of the generated text also depends on the input. If the input contains little information, the model may not generate text up to the maximum number of tokens, even if «max tokens» is set high.

Characteristics of artificial intelligence

ChatGPT, like other AI systems, has its own quirks. It can generate unique ideas and suggestions that may be unexpected yet still relevant and useful. However, like any AI, it is not perfect and can make mistakes or give incorrect data.

Examples of using ChatGPT in copywriting

Now let us look at some examples of how this neural network is used in copywriting.

1. Generating headlines

Headlines play a key role in attracting readers' attention and increasing the click-through rate of content. They are the first thing a reader sees and can largely determine whether a person keeps reading or not. And ChatGPT is able to help with this.

ChatGPT uses machine learning to generate text based on the context supplied by the user. This means you can give the model information about the topic, the audience or the style you want to use, and it will generate a matching headline.

For example, if you are writing an article about nutrition and want to attract readers' attention, you can ask ChatGPT to generate a headline with a prompt such as: «Create a headline for an article about investment property in Turkey that will attract readers' attention». In reply ChatGPT offers this option: «10 secrets of buying property in Turkey that will help you earn».

You can also use ChatGPT to generate a list of possible headlines and pick the most suitable one. For instance, give it this prompt: «Create a list of 5 headlines for an article about the procedure of buying property in Turkey». From the list you can choose the best option.

When writing a prompt for ChatGPT you can specify that the headline should be a question, contain numbers or follow the popular 4U formula.

2. Generating a content plan

Content planning is an important part of a content marketing strategy. It helps ensure the regular creation and publication of quality content that matches your audience's interests and supports your business goals. ChatGPT can become a useful tool when building a content plan.

• Generating content ideas. ChatGPT is ready to help generate content ideas based on the context you provide. For example, you can ask the model to «Generate a list of blog post ideas on the topic of buying property in Turkey», and it will suggest a range of possible topics for future publications.
• Creating a publication calendar. ChatGPT can help build a publication calendar by suggesting the optimal publishing frequency based on your target audience and the type of content. For example, you can ask it to «Create a publishing schedule for a blog about Turkish property», and the network will propose a plan that takes into account various factors such as reading time, days of the week and so on.
• Defining content formats. ChatGPT can help determine the various content formats that could be effective for your audience. For example, give it the prompt «Suggest content formats for a blog about property in Turkey», and the model will propose not just text content but also the use of infographics, video, podcasts and so on.
• Creating headlines and descriptions. ChatGPT can help create headlines and descriptions for upcoming publications, which is useful when organising your content plan and getting a clear picture of what each publication will contain.

3. Writing blog articles

Blogs are an important tool for communicating with your audience, establishing yourself as an expert in a particular field and improving your site's SEO. And ChatGPT is ready to become your indispensable assistant in creating blog articles.

• Writing the introduction. The opening of an article plays an important role in capturing the reader's attention and setting the topic and tone of the piece. ChatGPT can help create engaging introductions that draw your reader in and make them keep reading.

Example prompts:

• «Write an engaging introduction for an article on the topic of [topic name].»
• «Create a catchy opening for a blog article about [topic] that will grab the reader's attention.»
• Creating the main content. ChatGPT can help write the main body of a publication. All you need to do is give the network a prompt specifying the topic and the style of presentation, and in response the chat will generate a detailed and informative text. If necessary you can supply a ready-made article structure or ask ChatGPT to generate an outline itself. You can also send follow-up prompts to get a more detailed answer.

Example prompts:

• «Develop a structure for an article about [topic].»
• «Following the given structure, write out the main body of the article»
• «Write in more detail about [subheading]"
• Writing the conclusion. After reading the article the reader should have formed a certain opinion and a conclusion about what they have read. Artificial intelligence is able to sum up and write a call to action in a natural form.

Example prompts:

• «Based on this article, write the closing section of the publication»
• «Write a call to action in a natural form [get in touch with the company]»

4. Writing product descriptions for an online store

Product descriptions play a key role in e-commerce. They help buyers understand exactly what the company sells or what service it provides. A detailed description can significantly influence the purchase decision.

• Generating descriptions. ChatGPT can generate product descriptions based on the information you provide. For example, in the prompt you can specify the product data, its features and the benefits of using it, and the network will generate a detailed description.
• Adapting style and tone. ChatGPT is able to adapt the style and tone of a product description to your brand and audience. For example, if your company's tone of voice is informal, you can ask the model to create a description in that style.
• Creating selling headlines. Besides descriptions, ChatGPT can help create selling headlines for your products. This can help attract buyers' attention and increase the likelihood of a purchase.

Here are a few example prompts:

• «Write a product description for [product name] that highlights its unique features.»
• «Compile a list of 10 benefits for [product name].»

5. Writing SEO texts

SEO (Search Engine Optimization) is an important part of any content marketing strategy. It helps improve the visibility of your content in search engines, bringing more traffic to your site. ChatGPT can be a useful tool when creating SEO texts.

• Keyword research. Although ChatGPT does not carry out keyword research on its own, you can use it to generate text that includes certain keywords. Simply give the model the keywords you want to use and it will generate text with the keys woven in naturally.
• Creating SEO-optimised headlines. Headlines play an important role in SEO, since search engines often use them to determine the relevance of your content. ChatGPT can help create SEO-optimised headlines that include keywords and attract readers' attention.
• Writing SEO texts. ChatGPT is able to generate SEO texts that include the necessary keywords and phrases.
• Creating meta tags. Meta tags such as titles and descriptions play an important role in SEO, since search engines use them to determine the content of your page. ChatGPT is able to write effective meta tags that include your keywords and attract readers' attention.

Example prompts:

• «Generate a list of 10 related keywords for [target keyword].»
• «Find 10 long-tail keywords for [main keyword].»
• «Write a text using the following key phrases [keys].»

6. Writing landing pages

Landing pages are an important tool in digital marketing. They are designed to attract visitors' attention and turn them into leads or buyers. ChatGPT can be a useful tool in cases like these:

• Generating ideas. ChatGPT can help generate ideas for your landing page. To do this you need to give the model information about your product or service, your audience and your goals, and the network will suggest ideas for the structure and content of your landing page.
• Creating headlines and subheadings. Headlines and subheadings play an important role in capturing visitors' attention and guiding it across the page. ChatGPT is able to generate effective headlines and subheadings that draw attention and convey your message clearly.
• Writing the body copy. Artificial intelligence is able to write the body copy for different blocks of a landing page. In the prompt you only need to specify exactly what you want to see in each section of the page.
• Creating calls to action (CTA). Calls to action are an important part of any landing page, since they tell visitors what to do next. ChatGPT can help create effective CTAs that motivate visitors to take the desired action.

Example prompts for landing pages:

• «Create selling copy for the landing page of a fitness mobile app aimed at young professionals who want to improve their health and physical shape.»
• «Write copy for the landing page of an online Python programming course for beginners, highlighting the unique advantages of the course and its value for career growth.»
• «Create copy for the landing page of a product — an organic skincare product that helps fight the signs of ageing. Highlight its natural ingredients and the benefits for skin health.»

7. Writing longreads

Longreads, or long-form articles, are an important tool in content marketing. They offer a deep dive into a topic and can help establish you as an expert in your field.

• Generating ideas. The network will help you generate longread ideas based on your audience and topic.
• Creating a structure. Longreads often require a clear structure to help readers follow your thinking and hold their attention. ChatGPT can help create an effective structure for your longread, including the introduction, the main sections and the conclusion.
• Creating headings and subheadings. Headings and subheadings play an important role in organising your longread and managing readers' attention. ChatGPT will write the headings and subheadings needed to help readers navigate a long text.
• Writing the body text. The chat is able to spell out the main body of the text in detail according to the given structure. It can help create the body text for your longread.

Example prompts for longreads:

• «Write a long article on the topic 'A complete guide to vegan nutrition' that covers the basic principles of veganism, the benefits for health and the environment, and tips for switching to a vegan diet.»
• «Create a longread on the topic 'Artificial intelligence in healthcare' that discusses the current and potential applications of AI in medicine, its advantages and challenges, and the ethical questions involved.»
• «Write a long article on the topic 'The history and development of cryptocurrencies, covering the key moments in the history of cryptocurrencies, their impact on the world economy and the expected trends for the future.»

8. Writing copy for the main pages of a website

The copy on the main pages of your website plays an important role in forming the first impression of your company and in building relationships with clients.

• The «About the company» page. ChatGPT is able to help write the copy for the «About us» page, telling the story of your company, its mission and values and what makes it unique. You can give the network information about your company and it will generate copy that conveys this information attractively and persuasively.
• The «Our advantages» page. AI can write copy that highlights the unique advantages and strengths of your company.
• The «Services» page. ChatGPT is able to describe in detail the services you offer and how they can benefit your clients.

Example prompts:

• «Write the copy for the 'About the company' page for [company name].»
• «Write copy that highlights our advantages.»
• «Formulate our mission and values.»
• «Describe our services.»

9. Rewriting

Rewriting texts is an important task in content marketing and SEO. It lets you update old content, adapt existing content for a new audience or simply rephrase a text to improve its quality and readability.

You can give ChatGPT the text you want to rewrite and the model will generate a new version of it. It will keep the core content and meaning of the original text but rephrase it so that it is unique.

Example requests for the chat:

• «Rewrite the existing product description for [product name] to make it more unique.»
• «Rephrase the product description for [product name] to make it more persuasive.»

10. Translating into other languages

ChatGPT has the ability to translate text into various languages. All you need to do is provide the appropriate prompt specifying which language the text should be translated into. For example, you can supply an English text and ask the model to translate it into Spanish, French, German or any other language the model supports. When translating a text ChatGPT tries to preserve the original meaning and context so that the information stays accurate and clear.

Example requests:

• «Translate the following text into [language].»
• «Translate this paragraph into [language].»

11. Editing

Editing is an important part of the writing process. It helps find and fix mistakes, improve the style and clarity of a text and ensure its overall coherence.

ChatGPT can help detect grammatical, punctuation and spelling mistakes in a text. You can give the model the text that needs editing and it will point out potential errors and suggest corrections. In addition, the network is able to suggest rewordings that make the text clearer, more persuasive or more effective.

A few example requests:

• «Check the following text for grammatical errors.»
• «Suggest improvements for this paragraph.»
• «Check this text for stylistic errors.»

In conclusion, we can say that ChatGPT is a powerful tool that can significantly improve and simplify the copywriting process. It can be used to generate clickable headlines, write blog articles, create product descriptions and SEO texts, build landing pages and longreads, rewrite texts, translate into other languages and edit copy.

However, despite all these capabilities, it is important to remember that AI will not replace the professionalism of a real copywriter. It serves as an additional tool that can help speed up and simplify the writing process, but its work should always be checked and edited by a human to ensure accuracy, quality and alignment with business goals.